Amazon

Senior Marketing Manager, Intern

North America Stores

I worked on the Deals & Onsite Marketing team, where I analyzed 400+ marketplace campaigns across Prime Day, Black Friday, Cyber Monday & Big Spring Sale.

My role was to understand how customers interacted with deals to ensure product placement matched buying behavior.

Summer 2025

I reviewed campaign performance tracking 20+ metrics optimizing placements for product categories with high ROI on prime spots.

This experience strengthened my ability to break down ambiguous problems using data, and how small thoughtful changes could have an impact in the customer journey even on a large platform such as Amazon.

Grant Thornton

I sourced opportunities from print & digital media; conducted pre-qualification assessments; and prepared technical summaries to guide go/no-go decisions.

Once approved, I developed tailored methodologies, prepared the full proposal, compiling all required documentation and ensuring the final write-up met quality standards prior to submission.

I supported marketing and corporate outreach initiatives by chaperoning firm stalls at golf events and managing email campaigns reaching 30,000+ clients.

I also designed presentations for the executive team, facilitating branding, managing client invitations and venue coordination, ensuring seamless event execution.

I contributed to bid database management, gain/loss tracking, ensuring the firm maintained accurate records of relationships and opportunities.

I also maintained and regularly updated proposal templates, service line methodologies, firm profiles to improve consistency and quality.

Proposals and marketing

Data management and branding

Senior Associate, Marketing & Business Development

As of late 2025, over 700M people across Africa still lack regular, meaningful internet access.

Despite the rise of smartphones, around 56% of mobile connections still rely on feature phones, making basic, non-data services like USSD and SMS crucial for digital connectivity.

GSMA, 2025

Brastorne

I monitored product performance tracking revenue, adoption, attrition and retention.

I conducted cohort analysis and A/B testing using performance data to inform product strategy and roadmaps.

I designed research and led focus groups, product testing, and user interviews on multiple products.

I supported high-growth initiatives contributing to UNICEF, Stanford Seed and Meta Accelerator programs, conducting big data analysis that accelerated market expansion and new product launch.

I worked as a Product Marketing Associate overseeing a portfolio of SMS, USSD, IVR and Contact center products aimed at feature phone users in Africa who have limited access to the internet.

I conducted troubleshooting for product issues and coordinated fixes with engineering teams

I supported product launches, designing sales funnels that accelerated adoption and on-boarding.

Marketing & Branding

I revamped full company branding assets, designing marketing materials, setting up social media channels, and running campaigns.

I also developed product content, translating technical specifications into sales enablement tools.

Customer Support

I managed service contracts for B2B clients across banking, mining, oil, retail and education industries.

I provided on-boarding and product usage support for the clients, delivering multi-channel support via (email, calls, Social media).

Pricing strategy

I developed pricing strategies for 4 product portfolios utilizing, demand trends, competitor insights, and supplier prices.

I also developed 15+ customized quotations daily for B2B/B2C customers, managing sales leads and bid submissions

Project Management

I supervised daily call-out requests from clients to service faulty generators, UPS’s and Solar systems, replacing damaged parts and re-fuelling.

I also managed country-wide quarterly maintenance services and new installations, coordinating schedules with clients, assigning manpower and budgets.

I collaborated with engineers for post-site assessments after service delivery, ensuring the team adhered to SLA and quality standards.

I also logged service needs and technical findings, escalating issues with engineers and tracked them to closure.

I documented & provided incident reports to the clients, and maintained internal records for future troubleshooting and audit compliance.

Field Operations

Odita Energy

I joined the company to setup a structured marketing function. I partnered with the CEO on go-to-market decisions driving expansion and adoption of the following industrial power backup products in Southern Africa:

  • Generators, Solar Systems (Residential, Commercial and Farming)

  • Back-up power batteries, Uninterruptible Power Supplies (UPS)

I spent a lot of time on the ground working closely with engineers and clients, understanding how the products work, assessing customer’s energy needs and recommending custom built solutions.