Marketing and Business Development Senior Associate (January 2023 - June 2024)

• I worked in the marketing team where I specialized in proposal writing, review and submission as well as business development activities.

• Conducted client and market research, crafted high-impact proposals for over 150 clients, and achieved an 85% win rate.

• Edited publications and distributed emails to a database of 30,000 users, monitored social media and website engagement rates, resulting in a 30% increase in service inquiries.

• Conducted in-depth competitive analysis and led debriefing meetings with clients to identify opportunities and mitigate risks, resulting in increased repeat business.

• Created a manual that streamlined the proposal preparation process, and coordinated with different teams to ensure RFP compliance, reducing preparation time by 35% and improving proposal quality.

• I also tracked marketing resources available through the network, and played a key role in organizing marketing events, webinars, and presentations to drive leads and build strong client relationships.

Marketing and Business Development Associate (November 2021 - December 2022)

• I managed a portfolio of generators, backup batteries, UPS, and solar products, working with the engineering team to tailor solutions for mining, telecom, and retail clients in Botswana.

• I partnered with the CEO on financial and business strategies, negotiated supplier contracts, and led a revamped pricing and B2B marketing strategy, increasing profit margins by 10%.

• Additionally, I designed marketing materials, responded to proposal requests, conducted site visits, scheduled countrywide maintenance services and collaborated with field technicians to enhance brand presence and drive business growth.

Product Marketing Associate (October 2018 - October 2021)

• I monitored the performance of 3 SMS products, a contact center, and an IVR system serving over 700,000 users.

• I leveraged Excel VBA to create custom macros that streamlined data extraction, cleaning, analysis, report automation, and generate billing, subscription, and usage reports for the CEO and investors.

• I also collaborated with sales and product development teams to create Go-To-Market strategies, developed user personas, conducted primary research, tested product features, and analyzed customer data throughout the sales funnel from idealization to launch.

Teaching Assistant (June 2018 - August 2018)

• I supported the instructional process by assisting with course material preparation, leading discussion sessions, grading assignments. and coordinating class activities.

• I applied my marketing knowledge to facilitate student understanding of key concepts such as consumer behavior and digital marketing strategies.