I graduated top of my cohort with a bachelors degree in Marketing and began my career as a sales agent in retail, where I developed a strong foundation in sales execution and customer behavior before moving into strategy and product-focused roles.
Technology - Consulting - Retail - Energy
MBA student - Simon Business School
Sectors
Where I started…
Product
Strategy
Brand
Storytelling
Growth
Strategy
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Product portfolio strategy across physical and digital products
Go-to-market planning for new and existing offerings
Pricing and demand forecasting informed by market dynamics
Competitive benchmarking and positioning analysis
Supplier and partner coordination across markets
Product performance reviews and iteration inputs
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Brand setup, refresh, and consistency across channels
Product and service messaging for B2B and B2C audiences
Social and digital channel strategy and management
Marketing assets (website design, profiles, proposals, presentations, campaigns)
Executive- and client-facing narratives
Design and content tools (Adobe Illustrator, CMS platforms)
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Business development and proposal strategy
Bid qualification, win-rate improvement, and prioritization
Marketplace and campaign performance evaluation
Sales funnel support (lead → conversion → retention)
Market expansion and growth opportunity assessment
Cross-functional alignment to support commercial outcomes
Consumer
Insights
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Research design and problem framing
Primary research (interviews, focus groups, field observation)
Surveys, questionnaires, and qualitative synthesis
Website and marketplace behavior analysis
A/B testing and heatmap analysis
SQL and R for data analysis and insight generation
Translating insights into product, marketing, and operational decisions
Operational
Work Areas
Strategy, Product &
Marketing
What I have done
Tumelo Fani
Hi! I am Tumelo, originally from Botswana but I am currently based in Rochester, New York where I am pursuing my MBA.
I help brands shape their identity and build products that reflect their vision…
With over 6+ years of marketing experience, I’ve contributed to projects that focused on user adoption, product positioning, and brand visibility.
Work
Experience
Product & Business Strategy
I contribute to product and business direction by combining customer insight, market context, and operational realities.
I help teams think through priorities, risks, and long-term opportunities.
Customer & Market Insight
I gather and synthesize customer, partner, and market signals through research, data analysis, and direct engagement.
I use these insights to identify opportunities, inform investment priorities, and shape strategies for acquisition, adoption, and retention.
Performance & Analytics
I use data to understand what is working and where improvements are needed.
This includes tracking performance, identifying patterns, and using evidence to guide decisions across digital and operational environments.
Work areas
Operational
Go-to-Market Strategy
I contribute to defining go-to-market strategies across the end-to-end customer journey.
This includes identifying target users, shaping positioning and defining success metrics to inform adjustments and growth priorities.
Sales & Field Enablement
I support sales and field teams by providing customer context, product understanding, and feedback from the market.
What I learn from the field feeds back into strategy, messaging, and product decisions.
Cross-Functional Collaboration
I partner across product, engineering, sales, design, and operations to drive alignment and deliver impact.
I help connect teams around shared goals, contribute best practices, and support initiatives that improve product marketing and business performance.
Projects
Featured
Meta Accelerator Program
Stanford Seed Program
UNICEF U-report program
Covid19 mobile tracking App
