AMAZON

North America Stores

Senior Marketing Manager - Intern

I worked on the Deals & Onsite Marketing team, where I analyzed 500+ marketplace campaigns across Prime Day, Black Friday, Cyber Monday & Big Spring Sale.

I reviewed performance through more than 30+ behavioral metrics working with various teams to refine how deals surfaced across the site.

My role was to understand how customers interacted with deals to ensure product visibility matched event patterns & category demand.

Summer 2025, Seattle, WA

This experience strengthened my ability to break down ambiguous problems using data, communicate insights clearly, and recommend actions that lifted sales.

    • Developed an AI-supported playbook and a guardrail framework that helped teams allocate limited, high-performing onsite placements more efficiently, ensuring the most competitive visibility spots were used effectively during peak events.

    • Conducted diagnostic analysis across single-cell takeovers, shoveler placements, and above-/below-the-fold performance to surface high-impact campaigns and reduce merchandising decision time by 40%.

    • Internal Ai agents

    • Amazon Retail Analytics tools

    • Deal Intake & Merchandising Prioritization Tools

    • SQL, PowerBi and predictive analytics

    • Campaign Performance Metrics: CTR, Glance Views, Impressions, Detail Page View Rate, Add-to-Cart Rate, Conversion rate, Renders etc

    • Sales metrics: Units Sold, Revenue, Sales Velocity, Sales Lift, Category analysis

    • Segmentation & Targeting tools

Grant Thornton

Senior Associate - Marketing & Business Development

    • I led the end-to-end proposal process across advisory, tax, and audit service lines, supporting the firm’s growth objectives across Southern Africa.

    • This involved sourcing opportunities from newspapers, client websites, and direct inquiries; conducting prequalification assessments; and preparing technical summaries to guide partner go/no-go decisions.

    • Once approved, I developed tailored methodologies, coordinated pricing discussions with senior partners, reviewed assistant contributions, and compiled all required documentation.

    • I edited consultant resumes to match client needs and ensured final submissions met quality standards before supervisory approval.

    • I supported external marketing and brand visibility through event participation, corporate outreach, and large-scale communications.

    • This included representing the firm at golf events, sending the annual Budget Insights publication to a database of over 30,000 clients, and managing live social media updates during national budget delivery to drive engagement.

    • I assisted senior partners with presentation development and facilitated tax seminars, managing client invitations, venue coordination, branding, and ensuring seamless event execution.

    • I contributed to client database management, gain/loss tracking, and corporate communications workflows, ensuring the firm maintained accurate records of relationships and opportunities.

    • My work streamlined internal processes, improved information flow, and strengthened the firm’s ability to respond quickly to market opportunities.

    • I also maintained and refined proposal templates, service line methodologies, firm profiles, client satisfaction tools, and internal communication materials to improve consistency, quality, and readiness across the practice.

Experience

Botswana

  • Awarded to the team for strong cross-service-line coordination, effective liaison with consultants and partners, and collaborative support that improved firm-wide pursuit outcomes.

  • Awarded to the team for raising proposal quality above industry standards through improved tender compliance, stronger technical submissions, and contributing to an 85% proposal win rate based on client feedback.

Awards

Odita Energy

I joined the company to setup a structured marketing function, from building social media accounts to product content to revamping brand materials.

I partnered with the CEO on go-to-market decisions and spent a lot of time on the ground, understanding operations, working with engineers, and helping the team deliver a smoother experience for customers.

    • Set up and managed Facebook, LinkedIn, and WhatsApp channels

    • Revamped full branding materials and company merchandise

    • Designed product content, digital adverts, billboards, and sales pitches

    • Oversaw a portfolio of Generators, UPS, Solar, Batteries

    • Developed pricing strategies collaborating with the CEO on building predictive demand models based on competitors, supplier prices and overall demand

    • Prepared quotations daily for using Xero, managing sales leads, invoicing, and bid submissions

    • Managed international supplier relations for South Africa, Turkey and local parts suppliers

    • Oversaw daily callout requests from clients to service faulty generators, re-fuel with diesel, and replace damaged parts

    • Managed nationwide quarterly maintenance services for 15 clients with 22 branches across the country

    • Developed project budgets, coordinating schedules with contract managers, planning project manpower, lodging and fuel costs

    • Ensured engineers followed service schedules, and service standards

    • Oversaw solar project installations liaising with the CEO, Operations manager and the client

    • Managed a B2B portfolio across banking, mining, retail, health, education, and oil industries

    • Provided onboarding, training, and product usage support

    • Delivered multi-channel customer support (email, calls, WhatsApp, Live Chat)

    • Shared service updates and incident reports with clients

    • Created FAQs, help articles, and how-to videos

    • Developed and implemented a training program for the technical and sales team on customer service and quality standards

    • Joined technicians for site assessments and installations

    • Performed post-installation and post-service quality checks

    • Logged service needs and technical findings

    • Escalated issues to engineering and suppliers and tracked them to closure

    • Documented troubleshooting steps and new processes

Functional areas

Brastorne

    • Monitored performance of SMS, USSD and IVR products generating $100K+ in monthly revenue

    • Defined and implemented KPIs that improved product performance visibility by 90%

    • Conducted cohort analysis, A/B testing, and usage tracking across USSD and app products

    • Set up analytics dashboards to evaluate adoption, retention, and engagement

    • Used performance data to inform product strategy, roadmaps, and prioritization

    • Led focus groups, product testing, and user interviews across multiple programs

    • Designed research activities to capture user needs, feature requests, and pain points

    • Translated qualitative insights into clear inputs for product design and process improvements

    • Supported UNICEF U-Report research to inform policy recommendations for stakeholders

    • Conducted field activations and user onboarding to support adoption and engagement

    • Contributed to the UNICEF, Stanford Seed and Meta Accelerator programs, supporting high-growth business initiatives.

    • Collaborated remotely with software developers to design e-commerce and ride-hailing apps

    • Troubleshot product issues and coordinated fixes with engineering teams

    • Supported product launches and onboarding for USSD and mobile app users

    • Designed sales funnels and operational plans that accelerated launch timelines and increased revenue