About me
Strategy - Consumer Insights - Product Marketing
Hi, I’m Tumelo Fani! I’m an MBA candidate with 6 years of experience across Consulting, Tech, and Energy sectors.
Most recently, I worked as a Senior Marketing Manager Intern at AMAZON, where I analyzed marketplace campaigns during Black Friday and helped align product visibility with shopper intent.
I’ve also supported go-to-market strategies for digital products impacting 4M+ users in Africa through programs like META ACCELERATOR, STANFORD SEED and UNICEF U-report.
Exploring strategy through customer stories…
I bring a curiosity about how people make decisions, and I’m learning to apply that to understand business problems, identify bottlenecks, and shape decisions that improve the customer experience and business outcomes.
I began my career as a sales agent in FMCG before moving into strategy and product-focused marketing roles. Over time, I’ve built a cross-functional marketing foundation across B2B and B2C, reinforced by an undergrad Marketing degree where I graduated as the top student in my cohort.
