Building Digital Platforms for Low-Connectivity Markets

I design SMS, USSD, and mobile-first systems supporting national infrastructure, subscription platforms, marketplaces, and civic participation across emerging economies.

4M+

SMS & USSD users
(Africa)

2.8M

subscriptions analyzed
/ month

1.5M

mobile app users
onboarded

300K+

pilot users
reached

25%

solar adoption lift
(Botswana)

Meta Stanford Seed UNICEF BeSafe Brastorne mAgri Mpotsa Mpitsa Vuka Odita Energy Meta Stanford Seed UNICEF BeSafe Brastorne mAgri Mpotsa Mpitsa Vuka Odita Energy

Product Experiments & Growth Strategy

Meta Digital Accelerator

PLATFORM EXPERIMENTATION · A/B TESTING · BIG DATA ANALYTICS

Piloted 2 products through Meta London Labs accelerator experiments, validating early user adoption patterns and shaping rollout strategy for Botswana’s emerging Ecommerce market.

Stanford Seed Transformation Program

GO-TO-MARKET EXECUTION · REGIONAL EXPANSION · FUNDING

Diagnosed acquisition and activation funnel leakage across 6 products using customer journey mapping and Business Model Canvas prioritization, producing strategy maps that guided regional expansion across African markets.

Blaza Mobile Marketplace

SELLER ONBOARDING · USER PERSONAS · LIFECYCLE MARKETING

Designed seller onboarding architecture for a mobile marketplace launch, developing user personas and implementing in-app messaging, SMS activation flows, push notifications, and lifecycle email campaigns to improve seller acquisition velocity and early retention during beta rollout.

Product Experiments & Growth Strategy

Meta Digital Accelerator

PLATFORM EXPERIMENTATION · A/B TESTING · BIG DATA ANALYTICS

Piloted 2 products through Meta London Labs accelerator experiments, validating early user adoption patterns and shaping rollout strategy for Botswana’s emerging Ecommerce market.

Stanford Seed Transformation Program

GO-TO-MARKET EXECUTION · REGIONAL EXPANSION · FUNDING

Diagnosed acquisition and activation funnel leakage across 6 products using customer journey mapping and Business Model Canvas prioritization, producing strategy maps that guided regional expansion across African markets.

Blaza Mobile Marketplace

SELLER ONBOARDING · USER PERSONAS · LIFECYCLE MARKETING

Designed seller onboarding architecture for a mobile marketplace launch, developing user personas and implementing in-app messaging, SMS activation flows, push notifications, and lifecycle email campaigns to improve seller acquisition velocity and early retention during beta rollout.

Product Experiments & Growth Strategy

Meta Digital Accelerator platform experiments

Stanford Seed transformation strategy program

Plaza e-commerce application launched in Botswana (2021)

SMS & IVR Google-like search service

BeSafe QR COVID-19 response platform

Ride-hailing support service (Botswana)

U-Report national SMS polling system

USSD social messaging platform

mAgri agricultural advisory service

Meta Digital Accelerator

PLATFORM EXPERIMENTATION · A/B TESTING · BIG DATA ANALYTICS

Piloted 2 national SMS platforms through Meta London Labs accelerator experiments, validating early user adoption patterns and shaping rollout strategy for Botswana’s emerging mobile commerce infrastructure layer.

Stanford Seed Transformation Program

GO-TO-MARKET EXECUTION · REGIONAL EXPANSION · FUNDING

Diagnosed acquisition and activation funnel leakage across 6 products using customer journey mapping and Business Model Canvas prioritization, producing strategy maps that guided regional expansion across African markets.

Blaza Mobile Marketplace

SELLER ONBOARDING · USER PERSONAS · LIFECYCLE MARKETING

Designed seller onboarding architecture for a mobile marketplace launch, developing user personas and implementing in-app messaging, SMS activation flows, push notifications, and lifecycle email campaigns to improve seller acquisition velocity and early retention during beta rollout.

  
Subscription & Product Management

Feature-phone services · Subscription strategy · Lifecycle analytics

Product Management

Feature-phone digital services across SMS and USSD ecosystems

Designed analytics infrastructure supporting national-scale subscription services

Led usage diagnostics across multi-country advisory platforms

Structured experimentation inputs for product expansion decisions

PRODUCT SYSTEM ARCHITECTURE

Subscription Strategy

Revenue lifecycle optimization across mobile subscription journeys

Retention and cancellation modeling across feature-phone subscriber base

Billing performance diagnostics across engagement funnels

Subscription performance reporting for service operators

SUBSCRIPTION PERFORMANCE ENGINE

Lifecycle Analytics

Behavior modeling across 2.8M mobile users

Cohort segmentation by geography, gender, and access channel

Campaign attribution supporting engagement lift

Crash-point detection across onboarding and renewal journeys

LIFECYCLE INTELLIGENCE MODEL

  
Subscription & Product Management

Feature-phone services · Subscription strategy · Lifecycle analytics

Product Management

Feature-phone digital services across SMS and USSD ecosystems

Designed analytics infrastructure supporting national-scale subscription services

Led usage diagnostics across multi-country advisory platforms

Structured experimentation inputs for product expansion decisions

PRODUCT SYSTEM ARCHITECTURE

Subscription Strategy

Revenue lifecycle optimization across mobile subscription journeys

Retention and cancellation modeling across feature-phone subscriber base

Billing performance diagnostics across engagement funnels

Subscription performance reporting for service operators

SUBSCRIPTION PERFORMANCE ENGINE

Lifecycle Analytics

Behavior modeling across 2.8M mobile users

Cohort segmentation by geography, gender, and access channel

Campaign attribution supporting engagement lift

Crash-point detection across onboarding and renewal journeys

LIFECYCLE INTELLIGENCE MODEL

  
Subscription & Product Management

Feature-phone services · SMS · USSD lifecycle analytics

Mpotsa Information Platform

National SMS & IVR information service

Retention, cancellation, and revenue-behavior analytics

Crash-rate diagnostics across subscription journeys

Cohort segmentation by age, gender, location, and channel

SUBSCRIPTION ANALYTICS DASHBOARD

mAgri Advisory Platform

Multi-country USSD agricultural service

Usage analytics across five-country farmer network

Subscription performance reporting infrastructure

Market research enabling expansion of advisory content

USSD ADOPTION SYSTEM MAP

USSD & SMS Portfolio

Lifecycle analytics across 2.8M users

Retention modeling across feature-phone subscription base

Billing performance and engagement diagnostics

Campaign attribution supporting product stickiness

2.8M SUBSCRIBER LIFECYCLE MODEL

Public sector digital technology systems

BeSafe COVID-19 Contact Tracing App

PUBLIC HEALTH MONITORING SYSTEM · BOTSWANA MINISTRY OF HEALTH

Supported nationwide deployment of a COVID-19 tracing application used by 1.5M users across Botswana
Coordinated beta-testing cycles between government stakeholders and engineering teams to validate feature updates
Logged village-level location gaps, permit-routing issues, and usability feedback into developer iteration pipelines
Monitored App Store reviews, social media responses, and performance stability under low-connectivity conditions

Government launch publication

National rollout media release

QR movement permits National rollout 1.5M users Android + iOS Low-bandwidth optimization Setswana + English interface

UNICEF U-Report Program

SMS ENGAGEMENT PLATFORM · 20,000+ USERS REGISTERED · NATIONAL ROLLOUT

Conducted nationwide mall and school activations registering youth onto Botswana’s U-Report SMS engagement platform
Conducted primary research with respondents aged 13–35 to identify priority youth issues, informing national polling themes and platform messaging strategy
Designed surveys, interview guides, and focus-group research instruments, analyzing qualitative findings to generate stakeholder insight reports
Analyzed participation data and sentiment trends to support rollout decisions, weekly SMS polling design, and evidence-based stakeholder planning priorities

Youth registration activations · Botswana rollout

Energy Infrastructure & Backup Power Systems

SOLAR ENERGY SYSTEMS

Designed bundled solar systems for residential, commercial and agricultural clients by capturing Voice-of-customer and translating it into energy needs.

UNINTERRUPTIBLE POWER SUPPLY (UPS)

Supported uptime-critical infrastructure for commercial systems (5KVA-80KVA) requiring continuous power supply.

GENERATORS, BACKUP BATTERIES & SPARE PARTS

Supported generator and backup battery systems by coordinating servicing needs, spare-parts availability and maintenance auditing.

Product Management

Solar energy · UPS systems · Industrial generators · Backup batteries & spare parts

Managed 4 industrial power-backup products for commercial and enterprise clients across mining, tech, banking and healthcare by translating solution requirements into system configurations
Collaborated with engineers, suppliers and sales teams to align product features with sales enablement materials supporting solution adoption
Converted technical specifications and incident reports into client-ready recommendations, on-boarding guides and product feature improvement plans

Project Management

Maintenance call-outs · installations · engineer coordination · service contracts

Owned delivery strategy for nationwide maintenance services, installations and daily service call-outs by coordinating engineers, suppliers, and clients
Tracked service execution to align delivery timelines with SLAs, monitoring quality control and client feedback

Pricing Management

Supplier costs · quotations · installations · servicing scope

Developed product pricing structures and project costing, aligning local competitive analytics with supplier insights and servicing scope
Prepared high-volume customized quotations supporting service engagements, negotiating contracts with potential clients and international vendors