Building Digital Platforms for Low-Connectivity Markets
I design SMS, USSD, and mobile-first systems supporting national infrastructure, subscription platforms, marketplaces, and civic participation across emerging economies.
(Africa)
/ month
onboarded
reached
(Botswana)
Product Experiments & Growth Strategy
Product Experiments & Growth Strategy
Stanford Seed Transformation Program
Diagnosed acquisition and activation funnel leakage across 6 products using customer journey mapping and Business Model Canvas prioritization, producing strategy maps that guided regional expansion across African markets.
Blaza Mobile Marketplace
Designed seller onboarding architecture for a mobile marketplace launch, developing user personas and implementing in-app messaging, SMS activation flows, push notifications, and lifecycle email campaigns to improve seller acquisition velocity and early retention during beta rollout.
Public sector and digital technology system
UNICEF U-Report Program
SMS Engagement Platform · 20,000+ Users Registered · National Rollout
Supported nationwide youth registration activations and research design for Botswana’s UNICEF U-Report platform, informing polling strategy, policy formation and stakeholder insight reporting.
- Conducted nationwide mall and school activations registering participants onto the platform
- Designed surveys, interview guides, and focus-group research instruments, analyzing qualitative findings to generate stakeholder insight reports
- Analyzed participation data and sentiment trends to support rollout decisions, polling themes and platform messaging strategy
BeSafe COVID-19 Contact Tracing App
THE PROBLEM
THE SOLUTION
SOLUTION IMPACT
During the early months of the COVID-19 pandemic, mobility tracking became a critical tool for understanding how people were moving across the country and where potential exposure risks were emerging.
In Botswana, mobility tracking relied on manual registration logbooks at entry points, making it difficult for health officials to quickly process travel permits, access movement data or coordinate tracing efforts.
Because personal details were recorded in open registers, the system also raised privacy concerns that affected the reliability of data.
As cases increased, the manual system became harder to scale, making it clear that the country needed a more centralized way to manage permits, check-ins, and safe-guard information.
To address this gap, the Ministry of Health partnered with a local digital startup to introduce BeSafe, a QR-based mobility tracking platform which enabled nationwide check-ins across entry points and permit application.
In a country with limited data infrastructure, BeSafe was:
- ✦ Designed to be lightweight and compatible with various devices for broad accessibility
- ✦ Streamlined for ease of use, allowing individuals to quickly apply for travel permits and check-in within seconds
- ✦ Ensure secure data collection and storage reducing user's privacy risks
- 1.4M users onboarded nationwide
- Permit approvals reduced from days to minutes
- Privacy risks reduced by eliminating publicly accessible manual logbooks
- Translated user requirements into feature workflows supporting QR check-ins and permit applications across web and mobile devices
- Worked with engineering teams to improve registration flows and resolve usability issues (location capture, text rendering) before and during national rollout
- Gathered feedback from App Store reviews, contact-center reports, and beta users to prioritize fixes and guide product improvements
Public sector and digital technology system
UNICEF U-Report Program
SMS Engagement Platform · 20,000+ Users Registered · National Rollout
Supported nationwide youth registration activations and research design for Botswana’s UNICEF U-Report platform, informing polling strategy, policy formation and stakeholder insight reporting.
- Conducted nationwide mall and school activations registering participants onto the platform
- Designed surveys, interview guides, and focus-group research instruments, analyzing qualitative findings to generate stakeholder insight reports
- Analyzed participation data and sentiment trends to support rollout decisions, polling themes and platform messaging strategy
BeSafe COVID-19 Contact Tracing App
THE PROBLEM
THE SOLUTION
SOLUTION IMPACT
During the early months of the COVID-19 pandemic, mobility tracking became a critical tool for understanding how people were moving across the country and where potential exposure risks were emerging.
In Botswana, mobility tracking relied on manual registration logbooks at entry points, making it difficult for health officials to quickly process travel permits, access movement data or coordinate tracing efforts.
Because personal details were recorded in open registers, the system also raised privacy concerns that affected the reliability of data.
As cases increased, the manual system became harder to scale, making it clear that the country needed a more centralized way to manage permits, check-ins, and safe-guard information.
To address this gap, the Ministry of Health partnered with a local digital startup to introduce BeSafe, a QR-based mobility tracking platform which enabled nationwide check-ins across entry points and permit application.
In a country with limited data infrastructure, BeSafe was:
- ✦ Designed to be lightweight and compatible with various devices for broad accessibility
- ✦ Streamlined for ease of use, allowing individuals to quickly apply for travel permits and check-in within seconds
- ✦ Ensure secure data collection and storage reducing user's privacy risks
- 1.4M users onboarded nationwide
- Permit approvals reduced from days to minutes
- Privacy risks reduced by eliminating publicly accessible manual logbooks
- Translated user requirements into feature workflows supporting QR check-ins and permit applications across web and mobile devices
- Worked with engineering teams to improve registration flows and resolve usability issues (location capture, text rendering) before and during national rollout
- Gathered feedback from App Store reviews, contact-center reports, and beta users to prioritize fixes and guide product improvements
Public sector and digital technology system
UNICEF U-Report Program
SMS Engagement Platform · 20,000+ Users Registered · National Rollout
Supported nationwide youth registration activations and research design for Botswana’s UNICEF U-Report platform, informing polling strategy, policy formation and stakeholder insight reporting.
- Conducted nationwide mall and school activations registering participants onto the platform
- Designed surveys, interview guides, and focus-group research instruments, analyzing qualitative findings to generate stakeholder insight reports
- Analyzed participation data and sentiment trends to support rollout decisions, polling themes and platform messaging strategy
BeSafe COVID-19 Contact Tracing App
Public Health Monitoring System · Botswana Ministry of Health
Supported the Ministry of Health in Botswana to deploy a COVID-19 contact-tracing platform used by 1.5M citizens.
The platform enabled movement permit applications, monitoring the spread of the virus and public-health coordination.
- Coordinated beta-testing cycles between government stakeholders and engineering teams to validate feature updates
- Logged village-level location gaps, permit-routing issues, and usability feedback into developer iteration pipelines
- Monitored App Store reviews, social media responses, and performance stability under low-connectivity conditions
Public sector and digital technology system
UNICEF U-Report Program
SMS Engagement Platform · 20,000+ Users Registered · National Rollout
Supported nationwide youth registration activations and research design for Botswana’s UNICEF U-Report platform, informing polling strategy, policy formation and stakeholder insight reporting.
- Conducted nationwide mall and school activations registering participants onto the platform
- Designed surveys, interview guides, and focus-group research instruments, analyzing qualitative findings to generate stakeholder insight reports
- Analyzed participation data and sentiment trends to support rollout decisions, polling themes and platform messaging strategy
BeSafe COVID-19 Contact Tracing App
Public Health Monitoring System · Botswana Ministry of Health
Supported nationwide deployment of Botswana’s COVID-19 contact-tracing platform used by 1.5M citizens, enabling QR movement permits, regional monitoring visibility, and public-health coordination during peak response operations.
- Coordinated beta-testing cycles between government stakeholders and engineering teams to validate feature updates
- Logged village-level location gaps, permit-routing issues, and usability feedback into developer iteration pipelines
- Monitored App Store reviews, social media responses, and performance stability under low-connectivity conditions
Public sector and digital technology system
UNICEF U-Report Program
SMS Engagement Platform · 20,000+ Users Registered · National Rollout
Supported nationwide youth registration activations and research design for Botswana’s UNICEF U-Report platform, informing polling strategy, policy formation and stakeholder insight reporting.
- Conducted nationwide mall and school activations registering participants onto the platform
- Designed surveys, interview guides, and focus-group research instruments, analyzing qualitative findings to generate stakeholder insight reports
- Analyzed participation data and sentiment trends to support rollout decisions, polling themes and platform messaging strategy
BeSafe COVID-19 Contact Tracing App
Public Health Monitoring System · Botswana Ministry of Health
Supported nationwide deployment of Botswana’s COVID-19 contact-tracing platform used by 1.5M citizens, enabling QR movement permits, regional monitoring visibility, and public-health coordination during peak response operations.
- Coordinated beta-testing cycles between government stakeholders and engineering teams to validate feature updates
- Logged village-level location gaps, permit-routing issues, and usability feedback into developer iteration pipelines
- Monitored App Store reviews, social media responses, and performance stability under low-connectivity conditions
Public sector and digital technology system
UNICEF U-Report Program
SMS Engagement Platform · 20,000+ Users Registered · National Rollout
Supported nationwide youth registration activations and research design for Botswana’s UNICEF U-Report platform, informing polling strategy, policy formation and stakeholder insight reporting.
- Conducted nationwide mall and school activations registering participants onto the platform
- Designed surveys, interview guides, and focus-group research instruments, analyzing qualitative findings to generate stakeholder insight reports
- Analyzed participation data and sentiment trends to support rollout decisions, polling themes and platform messaging strategy
BeSafe COVID-19 Contact Tracing App
Public Health Monitoring System · Botswana Ministry of Health
Supported nationwide deployment of Botswana’s COVID-19 contact-tracing platform used by 1.5M citizens, enabling QR movement permits, regional monitoring visibility, and public-health coordination during peak response operations.
- Coordinated beta-testing cycles between government stakeholders and engineering teams to validate feature updates
- Logged village-level location gaps, permit-routing issues, and usability feedback into developer iteration pipelines
- Monitored App Store reviews, social media responses, and performance stability under low-connectivity conditions
UNICEF U-Report Program
SMS Engagement Platform · 20,000+ Users Registered · National Rollout
Supported nationwide youth registration activations and research design for Botswana’s UNICEF U-Report platform, informing polling strategy, policy formation and stakeholder insight reporting.
- Conducted nationwide mall and school activations registering participants onto the platform
- Designed surveys, interview guides, and focus-group research instruments, analyzing qualitative findings to generate stakeholder insight reports
- Analyzed participation data and sentiment trends to support rollout decisions, polling themes and platform messaging strategy
BeSafe COVID-19 Contact Tracing App
Public Health Monitoring System · Botswana Ministry of Health
Supported nationwide deployment of Botswana’s COVID-19 contact-tracing platform used by 1.5M citizens, enabling QR movement permits, regional monitoring visibility, and public-health coordination during peak response operations.
- Coordinated beta-testing cycles between government stakeholders and engineering teams to validate feature updates
- Logged village-level location gaps, permit-routing issues, and usability feedback into developer iteration pipelines
- Monitored App Store reviews, social media responses, and performance stability under low-connectivity conditions
BeSafe COVID-19 Contact Tracing App
Public Health Monitoring System · Botswana Ministry of Health
Supported nationwide deployment of Botswana’s COVID-19 contact-tracing platform used by 1.5M citizens, enabling QR movement permits, regional monitoring visibility, and public-health coordination during peak response operations.
- Coordinated beta-testing cycles between government stakeholders and engineering teams to validate feature updates
- Logged village-level location gaps, permit-routing issues, and usability feedback into developer iteration pipelines
- Monitored App Store reviews, social media responses, and performance stability under low-connectivity conditions
Public sector and digital technology system
BeSafe COVID-19 Contact Tracing App
Public Health Monitoring System · Botswana Ministry of Health
Supported nationwide deployment of Botswana’s COVID-19 contact-tracing platform used by 1.5M citizens, enabling QR movement permits, regional monitoring visibility, and public-health coordination during peak response operations.
- Coordinated beta-testing cycles between government stakeholders and engineering teams to validate feature updates
- Logged village-level location gaps, permit-routing issues, and usability feedback into developer iteration pipelines
- Monitored App Store reviews, social media responses, and performance stability under low-connectivity conditions
Designed bundled solar systems for residential, commercial and agricultural clients by capturing Voice-of-customer and translating it into energy needs.
Supported uptime-critical infrastructure for commercial systems (5KVA-80KVA) requiring continuous power supply.
Supported generator and backup battery systems by coordinating servicing needs, spare-parts availability and maintenance auditing.
Product Management
- Managed 4 industrial power-backup products for commercial and enterprise clients across mining, tech, banking and healthcare by translating solution requirements into system configurations
- Collaborated with engineers, suppliers and sales teams to align product features with sales enablement materials supporting solution adoption
- Converted technical specifications and incident reports into client-ready recommendations, on-boarding guides and product feature improvement plans
Project Management
- Owned delivery strategy for nationwide maintenance services, installations and daily service call-outs by coordinating engineers, suppliers, and clients
- Tracked service execution to align delivery timelines with SLAs, monitoring quality control and client feedback
Pricing Management
- Developed product pricing structures and project costing, aligning local competitive analytics with supplier insights and servicing scope
- Prepared high-volume customized quotations supporting service engagements, negotiating contracts with potential clients and international vendors
