About me

Strategy - Consumer Insights - Product Marketing

Hi, I’m Tumelo Fani! I’m an MBA candidate with 6 years of experience across Consulting, Tech, and Energy sectors.

Most recently, I worked as a Senior Marketing Manager Intern at AMAZON, where I analyzed marketplace campaigns during Black Friday and helped align product visibility with shopper intent.

I’ve also supported go-to-market strategies for digital products impacting 4M+ users in Africa through programs like META ACCELERATOR, STANFORD SEED and UNICEF U-report.

Exploring strategy through customer stories.

I bring a curiosity about how people make decisions, and I’m learning to apply that to understand business problems, identify bottlenecks, and shape decisions that improve the customer experience and business outcomes.

I began my career as a sales agent in FMCG before moving into strategy and product-focused marketing roles. Over time, I’ve built a cross-functional marketing foundation across B2B and B2C, reinforced by an undergrad Marketing degree where I graduated as the top student in my cohort.

Learn more about my experience

Learn more about my experience

Work Experience

AMAZON - Onsite & Prime Marketing Team

Senior Marketing Manager
As part of my internship project, I worked with the Manual Deals merchandising team responsible for the placement of deals & campaigns on Amazon website during major events like Prime day & Black Friday.
Summer 2025 | Seattle, Washington, USA
Grant Thornton

Senior Assistant/Associate
Global professional services firm offering audit, advisory, taxation, business consulting, and forensic services. I worked with the Marketing and Business Development team.
January 2023 - June 2024 | Gaborone, Botswana
Odita Energy

Marketing and Business Development Associate
A power backup company serving 700+ businesses in Southern Africa. The company specializes in industrial scale generators, UPS, Solar turnkey projects and backup batteries.
November 2021 - December 2022 | Gaborone, Botswana
Brastorne Enterprises

Product Marketing Associate
A tech company in Africa specializing on SMS, Unstructured Supplementary Services Data (USSD), and Interactive Voice Response (IVR) technologies for communities with poor internet connections.
October 2018 - October 2021 | Gaborone, Botswana